
With all the pressure against introducing Black heroes at the time, Marvel’s gamble is all the more significant. But what was Marvel’s vision of Black Superpower, as embodied in the character of the Black Panther? The story and art of the character’s first two issues are instructive. As introduced in issue 52 of The Fantastic Four, the Black Panther, also known as T’Challa, is the chieftain of the hidden kingdom of Wakanda, an area deep in the heart of equatorial Africa. Wakanda is the sole global source of an invaluable metal, vibranium, which absorbs vibrations—a quality that makes it fabulously valuable to technological development worldwide.19 T’Challa’s father was killed by a White ivory hunter, Ulysses Klaw, in an attempt to gain control of Wakanda’s vibranium supply. T’Challa drove Klaw and his henchmen from his country, claimed his inheritance as tribal chieftain, and accepted the sacred and mysterious powers of the Black Panther title. Soon after assuming power, the new leader used his own scientific genius to recreate his jungle country as a modern technological fortress by selling “small portions of vibranium to various scientific foundations, enabling [him] to amass a fortune—the equal of any on earth!”20
T’Challa lures the Fantastic Four, Marvel’s crime-fighting quartet, to his country in order to test his fighting prowess in anticipation of a final showdown with Klaw. The Black Panther nearly defeats the Fantastic Four; however, he is foiled by neglecting to account for Wyatt Wingfoot, a Native American non-superhero friend of the of the team whom the Black Panther discounted as a threat but eventually frees the team from their various high-tech traps. Thanks to Wingfoot’s intervention, the Fantastic Four overpower the unsuspecting Black Panther and demand a reason for his attacking them. The Black Panther reveals that he never intended to hurt the American superheroes, but rather only meant to prove himself in battle in anticipation of Klaw’s immanent invasion. Realizing his noble intentions, the Fantastic Four forgive the Black Panther only moments before news that Klaw has breached the Wakandan border. As a symbol of their newfound respect for the Black Panther, the Fantastic Four aid the leader in defeating Klaw and invite him to join them in their global campaign against evil.
Readers were very quick to respond to Marvel’s introduction of its first Black superhero, and the printed reactions were extremely positive. The first letter, from Henry Clay of Detroit, appeared in the November 1966 issue of the Fantastic Four:
It was my intention to write you last month about [the Black Panther], but I waited to see what his origin would be like. I was joyous about your breaking all the precedents of your profession, and introducing a Negro as a hero in the form of Sgt. Fury’s Gabe Jones, and as the man-on-the-street. This subject, before the advent of Marvel, seemed to be an unwritten taboo, but now a real live Negro super-hero!!! This almost had me doing flip-flops and walking around in a daze, saying, “This is good…this is good…” His introduction, origin, and first fight against a real-live-super-villain were all superb! I hope to see him in his own comic soon.21
In the following issue of Fantastic Four, more letters of support occurred in the letters page. Linda Lee Johnson of New Orleans praised Lee and Kirby by stating, “Bravo to you!…you are the first, the very first to create and introduce a Negro super-here…This is truly wonderful.”22 In the same letters column, Edward Koh of New Haven, Connecticut, added, “I’d like to tell you, Stan, how touched and proud I was to see you take a stand on a worthwhile cause…Your high ideals in the field of education and other social and moral issues, make me proud to be a Marvel reader.”23
While these letters lauded Marvel’s bold innovation, perhaps the most eloquent and astute of the initial responses was from Guy Haughton of Bronx, New York, published in the February 1967 issue of Fantastic Four. Haughton’s letter began by underscoring the importance of Marvel’s introduction of a Black superhero to the struggles of African Americans: Believe it or not, you guys really are actually easing the tension of our times. Really, I mean it. It is certainly quite easing for a young Negro as myself – after hearing all day about racial outbursts and riots – to sit down, open a Marvel mag, and on page 2, panel 7 or the like, to see a colored man walking down the street. You, my dear friends, may never understand this, but it is really exhilarating. It is psychological uplifting that – yes, even in something as small as a comic magazine – the existence of the Negro race is acknowledged…Then you came out with the Black Panther…I don’t want to sound melodramatic, but I want to commend your courage, for indeed, it has taken courage to do what you have done…You, my friends, are doing more than entertaining the masses, for you are promoting human respect and bringing about a better world.24
However, despite Haughton’s obvious appreciation of Marvel’s introduction of the Black Panther, he ends his letter with a powerful critique of Marvel’s representation of Black Superpower:
Okay – one mild complaint. [sic] let’s see how I can get this over to you. Alright, so you’ve got a Negro super-hero, but does he have to be an African chieftain and whatnot? Couldn’t he have been a plain American? I mean if you had an Italian super-hero, would you make him the Masked Ferarri??25
Though only a few sentences, Haugton’s closing remarks speak volumes about Marvel’s decision to construct the Panther as an African rather than African American superhero. Such a distinction allowed Marvel to be hip and relevant while at the same time safely distancing Black Superpower from the tumult of the Black Power movement at home. Marvel’s solution to the problem of introducing a marginalized character was not original: it unapologetically replicated the strategy that DC Comics had employed when it introduced Wonder Woman as its first female superhero in December of 1941. As princess of the Amazon nation of Paradise Island, Wonder Woman similarly embodied super-empowerment of an American minority from a discreet political distance.
While it is understandable why Haughton obviously considered such political distancing a copout, it would be a mistake to restrict the symbolic importance of the Black Panther’s homeland of Wakanda to merely a clever device for safely containing the superhero’s Black Superpower. Rather, the lavishly technologized landscape of Wakanda was often the most “super” part of the Black Panther’s personality. Even Lee and Kirby seemed bored by the mendacity of Panther’s feline powers. Rather than inventing an intriguing source for the Black Panther’s superpowers, Lee and Kirby borrowed from traditionally Social Darwinian tropes conflating Blackness and animality and flippantly cloaked the issue in a cloud of pseudoethnographic exoticism by dismissing them as “A secret—handed down from chieftain to chieftain! We eat certain herbs—and undergo rigorous rituals—of which I am forbidden to speak!”26
What did fuel Lee and Kirby’s imagination was the technological oasis they created for the Black Panther. While devoting only the single abovementioned panel to a description of the Black Panther’s superpowers, Kirby filled panel after panel with the snaking, cryptically mechanical limbs of the Wakandan pseudoforest, and Lee stacked the narrative with exclamation of awe after exclamation of awe at the artificial wonderland. Even after aligning with the Black Panther, the Fantastic Four were continuously astounded by the paradox of a primitive and exclusively Black society existing in an advanced technoscientific Shangri-la. In inextricably fusing the figure of the Black Panther with postwar America’s two most nostalgized utopias— the paradisiacal past of Biblical Eden and the space age promise of Disney’s Tomorrowland— Lee and Kirby presented an alluring vision of Black Superpower that enlivened the Black Panther’s otherwise lackluster character.

Black Superpower vs. Black Power
Despite its self-conscious position as the first comic book company to introduce a Black superhero to its lineup, Marvel also made it clear, from its first responses to Black Panther fans’ letters, that while it overwhelmingly supported a “colorblind” approach to equal rights for all peoples in the world, it was not a direct proponent of the Black Power movement, particularly as expressed by such militants as the Black Panther Party. In response to Henry B. Clay’s letter, Marvel first articulated its colorblind position:
We too are fond of the Black Panther—not because he’s a Negro—but because he’s a right Joe! In fact, isn’t this the most important lesson to be learned—we’re still entitled to our likes and dislikes—nobody has to be a Pollyanna—but let’s base our opinion of a fellow human being on his basic qualities and character— not on the color of his birth!27
Shortly after the Black Panther had been added to the Avengers team, in the July 1968 issue of the series, Marvel printed a letter in the Avengers in which Lawrence Isaacson, a teacher from Brooklyn suggested that “As there is never too much that can be done to lessen the tensions between the races, why not introduce a black Avenger in the lineup? The effect upon your youthful (and occasionally more adult) readers could only be beneficial.”28
Consistent with the earlier response to Clay’s letter, Isaacson’s request generated the following response:
By now, Larry, you know that you’ve got your wish, as the Black Panther has become the fourth member of our peerless quartet. However, just for the record, we ought to make it clear that we didn’t have our African Avenger sign up because he was a Negro, any more than we had Captain America originally become an Avenger just because he had blond hair. In our eyes, the important thing is whether or not an individual member adds something to the group, not what color his skin happens to be.29
The company’s colorblind stance on Black Superpower was very different from contemporaneous notions of African American self-determination and cultural separatism as advocated by most proponents of Black Power. Rather, Marvel idealistically envisioned a world in which “race and creed”30 were irrelevant factors. In case readers had missed Marvel’s position on civil rights in the letters pages of Fantastic Four and the Avengers, Marvel also decided to run a Stan’s Soapbox editorial in all Marvel titles appearing in September, 1968, in which Stan Lee reiterated the absence of any definitive political stance at Marvel Comics. “But,” Lee added, “we’d like to go on record about one vital issue – we believe that Man has a divine destiny, and an awesome responsibility – the responsibility of treating all who share this wondrous world of ours with tolerance and respect – judging each fellow human on his own merit, regardless of race, creed, or color. That we agree on – and we’ll never rest until it becomes a fact, rather than just a cherished dream!31
However, stating that Marvel officially remained neutral to the evolving issues of Black Power does not entirely capture the complicated interaction between the Black Power movement and Marvel’s version of Black Superpower. While one could most likely attribute the failure of the various African American presses in noticing the Black Panther’s debut to a necessary focus on the more immediately pressing issues of the Civil Rights movement, Marvel’s intentional omissions concerning the Black Panther’s relation to the Black Power movement are decidedly more relevant and telling. After his initial debut and limited run in the Fantastic Four, which culminated in his appearance in the year-end annual, the Black Panther inexplicably vanished from comics for an entire year. Although it could have been a mere coincidence, the Black Panther’s disappearance roughly corresponds to a dramatic increase in Black Power militancy in 1967. On 2 May 1967, the Black Panther Party received national press attention when thirty heavily armed Party members in black leather jackets and berets staged a protest in front of the California state capitol. Racial tensions continued to heighten throughout the summer as Newark then Detroit erupted in the largest race riots in national history. By the end of July, the Black Power Conference in Newark had called for the permanent partitioning of the United States into Black and White nations. While there are many possible explanations for the Black Panther’s disappearance in comics through 1967, it is likely that the character’s absence reflects Marvel’s desire to avoid associations with the radical political party that shared the character’s name.32

When the Black Panther did finally reemerge in a January 1968 issue of Tales of Suspense, he did so as a very different manifestation of Black Superpower. Not only did Marvel choose to reintroduce the Black Panther alongside its bastions of American patriotism and the military-industrial complex, Captain America and Iron Man, but the first Black superhero also no longer bore the name “the Black Panther.” Instead, he was referred to simply as “the Panther,” a name that followed him in his move to the Avengers, where the team exclusively referred to him either by “the Panther” or simply as “T’Challa.” Once again, Marvel’s political sleight of hand did not go unnoticed by its readers. In August 1968, the Avengers editors printed a letter from Lee Gray of Detroit, Michigan, in which Gray noted, “Just because he is a Negro is no reason to take ‘Black’ out of his name.”33 In response to Gray’s comment, the editors countered with the claim that “we certainly didn’t do it because of his being a Negro! We just did it to cut down on the number of “Black” characters romping through our merry mags – like the Black Knight, the Black Widow, and the Black Marvel to name a few!” 34 Despite this explanation, the editors immediately acquiesced to Gray’s complaint, announcing that “again Marveldom Assembled has voted it down – and you’ve probably already noticed that the Panther is the Black Panther once
more!”
Such maneuverings quietly promoted Marvel’s colorblind position on racial equality while avoiding any direct connections to elements of the Black Power movement. But Marvel’s neutrality regarding the Black Panther’s relationship to Black Power was not sustained. In the March 1970 issue of the Avengers 74 entitled “Pursue The Panther!,” Roy Thomas and John Buscema for the first time involved the Black Panther in a storyline that directly implicated the character in a racially motivated struggle against a White supremacist group, the Sons of the Serpent. At the outset, the Black Panther is captured by his Sons of the Serpent adversaries, who defame him by sending an imposter to rob local businesses and court media attention. To make matters worse, two radical political pundits—Hale, an African American advocate of Black Power, and Dunn, a conservative White supremacist—engage in a violent televised confrontation concerning the recent reports of the Black Panther that threatened to ignite the whole nation in a race riot.
In the end, the Avengers foil the insidious plans of the Sons of the Serpent not only by unmasking the Black Panther imposter on live television, but also by revealing that there are in fact two different Supreme Serpents—none other than Hale and Dunn themselves. Following the Avengers’ capture of Dunn and Hale, Monica Lynne, African American jazz diva and T’Challa’s romantic interest, denounces the unfortunate incident: “If only we could undo the harm which a man like Montague Hale has done to…my people! How many minds can a viper like him poison against our cause?” The Black Panther ringingly assures Monica, “Don’t underrate people, Monica! Most of them know that a cause may be right…though a leader or two be wrong!”35
By portraying Dunn and Hale as the enemies, the moral of Marvel’s story was not an understated one: political extremists and hate-mongers from both sides of racial debates were often more concerned with their own ambitious lust for power than with the welfare of the people they purported to defend. Marvel maintained its colorblind stance on race relations while condemning the more extreme political radicals from both the White Supremacist and Black Power camps. The company had apparently broken its own self-imposed silence on racial issues by sending a very direct message to the nation’s youth, in which it had emphatically denounced any form of racial extremism.
Seven months later, Roy Thomas again employed the Black Panther in a story dealing with racial radicalism. Appearing as a guest star in issue number 69 of Daredevil, “A Life on the Line,” the Black Panther teamed up with the blind superhero to battle a group of Black militants, the Thunderbolts. In the course of the action, the Black Panther proclaims, “Those vermin aren’t interested in Black Power…only in Thunderbolt power.”36 The Thunderbolt leader, for his part, taunts the Black Panther: “Well, well, well, if it ain’t—the Panther! The original establishment Black man himself!” 37
In many ways, Thomas’ portrayal of the Black Panther in “A Life On The Line” marked a turning point in the development of the character. The depiction of the Thunderbolts, clearly a fictionalized version of the real-life Black Panther Party, marked Marvel’s first expressed opposition to the group. “A Life On The Line” was also the first presentation of racially charged terms such as “Black Power,” “the Establishment,” and “Uncle Tom” in relation to the Black Panther. While the Black Panther apparently advocated his own nonviolent, education-based version of Black Power through the efforts of his alter-ego Luke Charles, the storyline portrayed him as directly opposed to any form of Black militancy. Whereas Marvel had initially cast the Black Panther in a relatively disinterested and tangential relationship to American culture and politics, Thomas’ “A Life On The Line” signaled the beginning of a transitional period in which the Black Panther was increasingly depicted as an ideal role model for “appropriate” forms of African American activism.
Marvel’s ambiguities surrounding Thomas’ new use of the Black Panther as a Black figurehead for a non-militant White agenda divided readers more than any other point in the superhero’s history. Readers (most likely White) applauded Thomas’ use of the character as yet another example of Marvel’s desire to always remain progressive and relevant with respect to the most social issues of the time. In response to “A Life on the Line,” Evan P. Katten of Bala-Cynwyd, Pennsylvania, wrote:
I was very much impressed by DAREDEVIL #69… the teamwork of Daredevil and the Black Panther simply shouts for more!…This could be the team that works on social unrest—a blind white man and a black man, both of whom, unfortunately, represent two of the greatest handicaps in today’s world, though neither is to blame for them.38
Though seemingly well-intentioned, Katten’s equation of “Blackness” with a physical handicap ran contrary to nearly everything the Black Power movement stood for. At least for some readers, Marvel seemed to have succeeded in its attempt to engage believably with the uneasy social tensions of the time.
Not all readers were so impressed by Thomas’ attempts at “presenting life as it truly is.”39 In particular, African American readers considered the writer’s characterization of the Black Panther an affront to Black Power as well as an unrealistic presentation of “Blackness” itself. Unlike the other letters which appeared in the same issue, William James of Youngstown, Ohio, evaluated the “A Life on the Line” story as follows:
[L]et me consider DD #69 and Roy Thomas, and the effect the story had on me. Being Black, I, like any other Black Person, is always a bit cynical about a white writer who attempts to write about us. No matter how much he may sympathize with the Black cause, he will never be able to think Black…Thomas’ characterization of Black people, from the type of dialogue he imposes upon his Black characters, seems to depict a bunch of black-skinned white people…What you need to do, Roy Thomas, is to go out and find yourself a crib somewhere in the heart of the Harlem ghetto and try to cop some Ghetto talk.40
James’ criticisms paled in comparison to the only letter printed in response to Thomas’ “Pursue the Panther!” Though it took five months for Marvel to print a response to the story, Marvel devoted the entire letters page of Avengers number 79 to a single detailed letter “in its entirety (except for one deleted expletive)”41 from Philip Mallory Jones of Ithaca, New York, in which the reader upbraided both Stan Lee and Thomas for their biased and overly simplistic attempts in representing the country’s racial problems. Jones opened his letter by identifying himself as “a black writer and long-time reader of your very often sophisticated magazines.”
Jones’ first critique regarded a character’s statement that “T’Challa only hid the fact that he was black because he wanted to be judged as a man…not a racial type!” In response, Jones argued:
“That’s very white of you. This implies that this champion of justice etc. could not be considered as a man if it were known that he was black—that in fact, only if there is a chance that he is white can he be judged as a man.”42 Similarly, regarding another comment from the Avengers on the same page that “The Panther’s bein’ framed…!,” Jones countered with a politically heated claim that, for the first time in the comic’s pages, mentioned either Black Power movements or the Black Panther party itself in relationship to the character. Such a statement, he observed, assumes that the judicial system is legitimate, and that an extra-legal element is pulling a fast one on blind justice—utter garbage. The recent conviction of the Chicago Seven and Bobby Seale, not to mention the national repression of the Black Panther Party and the murders of Hampton and Clark, point a damning finger at the system itself, to say the least.43
Jones added that while the whole story was designed to prove that the Black Panther was not “a marauder” just because he was Black, such a need for justification “implies blackness is criminal” and “assumes that white America is sitting in patient judgement, waiting to be convinced that black is not what they see it as—criminal violence.”44 Echoing James’ letter, Jones also chastised Thomas for portraying the character Montague Hale as though he were a White person in a black body : “HALE=UNCLE TOM (because he is engaged in this ridiculous rhetoric of debate)=AMERICA’S MYTHIC NEGRO (clean, speaks grammarian English, thinks like a white man would imagine he would think if he were black).”45
While James and Jones’ letters raise many compelling points regarding Thomas’ interpretation of the Black Panther, their most salient commonality is an adamant rejection of Thomas’ representation of Blackness itself. Through their related critiques of Thomas’ portrayal of African American characters as “black-skinned white people” who “[think] like a white man would imagine he would think if he were black,” James and Jones actively defended the territory of Blackness from what they believed to be Thomas’ attempts at cultural colonization. As such, the discursive world represented by the Black Panther became an actively contested space in which Marvel and its readers sparred over appropriate configurations of Black Power and Black Superpower.