on the origin of the use of the word ’spectacle’

Debord began to use the word ’spectacle’ with increasing frequency around the middle part of 1963. The term had been first used in print in L’Internationale situationniste 3 in 1959, in an article probably penned by Guy Debord, which gave rare approval to Alain Resnais’ film Hiroshima mon amour. This film, scripted by Marguerite Duras, had caused a stir on its release when its unconventional treatment of a Franco-Japanese love story had led to its being dropped as France’s official entry at that year’s Cannes Festival, apparently on the grounds that it was too uncommercial, too literary and too political for American tastes. The film’s visual content was uncompromising. The famous opening shots of the film present a montage of images of Hiroshima and the wounded, fragmented bodies of its inhabitants, intercut with images of a couple making love. These are accompanied by Emannuelle Riva’s elliptical, stilted commentary. There is an essential separation between voice and image which marks out the film’s theme of memory and dislocation.
It was precisely this aspect of the film which pleased Debord, who saw this deliberate disassociation of text and image as being in line with the various Situationist strategies that sought to ‘reduce the cinema to nothing’. This technique, he wrote, marked a leap forward in the development of the ‘cinematographic spectacle of the world’ towards ‘free cinema’, a cinema which, like the ‘free jazz’ currently espoused by Ornette Coleman and John Coltrane, sought to extend the limits of the art to breaking point. ‘It is likely that than’, Debord wrote, ‘the freedom of the cinema will be superseded, forgotten, in the development of a world where the spectacle will no longer be dominant. The fundamental feature of the modern spectacle is the representation of its own ruin.’
The term ’spectacle’ was here used for the first time not only to denote visual representations of the world which denied or distorted its reality, but also an ideology which shaped that representation. The phrase, as it was now being used by Debord, came from Nietzsche. In his first book, The Birth of Tragedy in the Spirit of Music, Nietzsche had argued that the origins of all modern forms of thought lay in the realization that life could not be truly represented in art.
This separation between art and life, for Nietzsche, had a political dimension. More specifically, it was traditionally argued by contemporary commentators that the ‘chorus’ in Greek tragedy represented the mood and will of the people. This, argued Nietzsche, was patently untrue, indeed an impossibility in a community which had not yet begun to conceive of political relations in terms of democracy or equality. The chorus were then passive spectators of a process in which they could neither participate nor act upon. ‘What kind of artistic genre,’ wrote Nietzsche, prefiguring Situationist positions on art, ‘could possibly be extracted from the concept of the “spectator”, and find its true form in the “spectator as such”? The spectator without the spectacle is an absurd notion. We fear that the birth of tragedy is to be explained neither by any high esteem for the moral authenticity of the masses nor by any concept of the spectator without a spectacle: and we consider the problem too deep to be even troubled by such superficial considerations.’
The realization of this separation, according to Nietzsche, was the moment which heralded the arrival of ‘the second spectator’ who was no longer passive or controlled by events. This ’second spectator’ was also in this sense what Nietzsche called ‘the theoretical man’, the artist who was able to announce a break with the past and imagine the future. Towards the end of his life Nietzsche also began to use the term ’spectacle’ to denote the lack of real meaning in the passing events of modern life. ‘A riot or a newspaper in a big city are both deep down no more than “spectacle”, an absence of authenticity,’ Nietzsche wrote in a fragment from 1880, prefiguring early definitions of what the Situationists termed ‘the modern spectacle’.
Andrew Hussey
The Game of War: The life and death of Guy Debord
2001























