Presentation by the CEO of the NFVF on the occasion of the signing of the MOU between the National Film and Video Foundation and Tshwane University of Technology. Reflections On Film Education.

It is indeed a historic moment that today; two important institutions in the development of our film industry are signing an agreement of cooperation on programmes of common interest. One of the key considerations in formalizing the relationship between the National Film and Video Foundation (NFVF) and the Tshwane University of Technology (TUT) is the prospect of collaborating in the area of film education and training. This collaboration has to be seen against the background of what has become public knowledge in the film and television industry: that our tertiary institutions nationally, while producing graduates in film and television studies with commendable technical skills and some theoretical knowledge, they consistently fail in the most crucial area, that is: story telling.
This is both a disturbing and surprising finding, because we live in a country where almost everyone on our streets and in our villages has an emotionally engaging story to tell. We have storytellers in our midst who pass on the myths and legends, which shape young minds and attempt to capture the essence of who we are by discovering where we come from and how we arrived here. Sometimes these griots, articulate stories which have never been put to paper, but whose influence travel as far as the spoken word can take them. We also have novelists and poets who find expression in the written word in our various African languages as well as English. Many of the latter have received the training required to excel in their chosen field from our own institutions; but none make the same impact on telling stories for the cinematic screen.
There may be a number of reasons for this state of affairs, but none as startling as the recent claim by some film educators that our expectation of graduates in film are too high; that graduates in accounting and law have to serve articles before they qualify in their respective professions; that graduates in medicine have to serve as interns and residents before they qualify as doctors.
So it is, therefore, unrealistic to expect film graduates to be ready to perform at the highest level upon entry to the industry.
We do not expect a student of music to serve such an apprenticeship, nor do we expect this of graduates of the visual arts. These graduates have to fight for opportunities to demonstrate the talent they have developed through a formal tertiary education without the benefit of an internship or apprenticeship in addition to the three or four years of study. The most diligent and the most talented thrive under these conditions. The same can be said for the output of film and television technical skills as evidenced in graduates from many of our institutions. Lighting, production design, cinematography, sound recording, sound design, production and post-production in our screen works, all demonstrate high levels of achievement which can be measured against the best in the world.
The same cannot be said of our ability to engage South African and international audiences in narratives of ourselves in spite of the rare exceptions, which are acknowledged and accorded accolades on the festival circuit, including exceptional recognition at the Oscars. A possible explanation for this may lie in the fact that many of our institutions deliberately shy away from the teaching of classical story-telling in the belief that a narrative with a clear protagonist in conflict with a defined antagonist simply reproduces patterns of the master narrative so beloved of Hollywood.
It is possible that this belief expresses a fear of repeating the dominance of the individual over the collective and the often repeated but very misguided notion peddled by most Hollywood and mainstream films that all that is required to achieve one’s dreams is to pull oneself up by one’s own bootstraps. What if one has no bootstraps or no boots at all?
However, classical stories do not by their very nature require us to offer false hope to our audiences. They can and often do offer us unique insights into our past, our present and our possible futures.
It is also possible that the reason why our cinematic screen stories do not successfully engage South African audiences is that our institutions produce filmmakers who have been schooled in anti-narrative forms of film discourse. These are stories deliberately designed to alienate or challenge audience engagement and enjoyment because this is understood to contribute to the resistance of the master narrative and Hollywood’s dominance of our screens. The truth is that the anti-narrative and the anti-classical narrative so beloved of our institutions engage only small audiences within these institutions and do not attract the vast numbers required to make our films financially viable in addition to their other inherently good qualities.
This is not to say that narratives, which challenge and experiment with and against classical forms in ways that engage only niche audiences, should not be produced. The caveat in this case is that the challenge and experiment must be so bold and original that these stories break out and find audiences beyond their niche market. However, such boldness and originality can only be achieved when the filmmaker understands and has mastered the classical forms. In music and the visual arts such mastery of the classical forms is unquestioned because they are understood to provide graduates with the fundamental tools of practicing their art in whatever manner they would wish to pursue.
We, therefore, have to encourage lecturers in film studies and especially in script writing to create an environment in which the building blocks of story are understood and mastered by their students and demonstrated in their undergraduate work. Such mastery is necessary in an industry where only a handful of scriptwriters work at the highest levels and of these only a sprinkling come from previously disadvantaged backgrounds. If we fail to provide such fundamental education and training in story especially to previously disadvantaged graduates we will in this way help to maintain patterns of white dominance in the SA film and television industry but more worryingly continue to rely on our stories being mediated through Euro-centric eyes.
On another, but not unrelated note, in our search for leadership and inspiration should our institutions of higher learning not start to engage with the rich resources of our country in the form of retired actors, writers, poets, journalists particularly those that are black and others who have deep knowledge, experience and wisdom to share with the nation through its children? Could our institutions not establish institutional frameworks within which such wisdom and knowledge could be tapped? If our institutions have writers-in-residence and poets laureate, why are our best not entrenched in such positions to provide the continuity from our past with the future we are hoping to forge?
I would like to thank the Vice Chancellor and Principal, Prof EM Tyobeka, the Deputy Vice Chancellor, Dr Prins Nevhutalu and the Executive Dean in the Faculty of the Arts, Dr Sirayi for making this a historic moment. I would like to thank the staff of the NFVF and Tshwane University of Technology for making this occasion a memorable one.
MY RESPONSE AS A CINEPHILE:
Although the CEO of the NFVF refers in the article to the modes of storytelling within African culture his discussion fails to acknowledge the immense contribution by African filmmakers to alternatives to the classical narrative structure.
For decades now, films have been produced in Africa with a voice, content and aesthetic, which are rich, historical, and creatively responsive to African social reality. The films incorporated oral story telling traditions and indigenous modes of communication and, where the films reached their audiences, they were immensely popular. In many African films melodrama, satire and comedy are primarily used to communicate with African audiences. Popular cultural forms such as singing and dancing, the oral tradition (particularly literary) and popular theatre such as the Yoruba theatre in Nigeria are interlinked with the pictorial communication of these films. Even popular music stars, such as Salif Keita, Papa Wemba and Alpha Blondy, act in these films. Especially Ousmane Sembene’s films, such as Xala, are typical of these African films. The films with their populist themes are very popular among the African working class and unemployed. The liberation of African women is also addressed. Men are being criticised because in certain respects they accepted the progress of modernity, but continued to oppress women. Sometimes, social comedies portray men who are involved with more women than they can satisfy sexually (for example Xala).
No mention is made of various alternative narrative structures within African cinemas by the NFVF CEO. I am thinking of the major work by African academic Manthia Diawara on narratology in African cinema. With regard to the “return-to-the-sources” typology, the best example is Souleymane Cisse’s Yeelen. Three factors contributed to the development of this type of African film art:
1 In some African states, the filmmakers experienced censorship problems when their portrayals of their own contemporary situations were critical of their respective governments (cf. Mampaey 1993). Consequently they decided to concentrate on more covert political messages.
2 Directors explored pre-colonial African traditions in these films visually in order to make a contribution to the solution of current problems.
3 Attempts were made to explore and develop a new film language (cf. Diawara 1992).
An underlying motivation for making this type of film is the affirmation of a dynamic African history and culture prior to the colonial era. The style of all these films is determined by the exploration of antique African traditions, way of life and magic power.
In contrast to the anticolonial films which are conventional in terms of their pictorial communication, these films are characterised by the way the director looks at tradition: “It is a look that is intent on positing religion where anthropologists only see idolatry, history where they see primitivism, and humanism where they see savage acts” (Diawara 1992:160).
The pictorial communication of the films is characterised by long shots with natural sounds. In contrast to conventional design in certain Western films in which close shots are used in order to increase the dramatic and emotional effect of a particular moment in the narrative, close shots are used in these African films in order to visualise the virtue of the characters and their traditions. It is film art with “… perfect images, perfect sound, and perfect editing” (Diawara 1992:160). The films were however criticised in certain quarters as a result of their nostalgic portrayal of bygone Africa. A unique example of this typology is Souleymane Cisse’s Yeelen.
Yeelen portrays the classic conflict between the old and the new order in the struggle between Soma Diarra and his son Ninankoro. Soma Diarra is a member of a dreaded Bambara group, the so-called Komo, which is cloaked in secrecy. Ninankoro has to use the wing of the Kore (a secret bar which represents multiple knowledge levels for the Bambara) in order to destroy the Komo (Diawara 1992).
Structurally the film was evidently influenced by the oral tradition of the Mande people of West Africa who include the Bambara. Just as the classic narratives of the Mande culture, Yeelen portrays the Komo cult as a repressive and rigid system. Because this system is unacceptable, the film advocates a new order. Heroes in these narratives commonly gain the knowledge necessary for social change by embarking on an exploring trip. In the film the son, Ninankoro, learns in a foreign country how to fight and also finds himself a wife who gives him a son, the symbol of the future. However, Ninankoro himself only symbolises the present, because he dies in the final fight with his father.
According to Malkmus and Armes (1992), the film is a reflection of the linear structure of oral narrative. The opening sequence explains some of the elements of the underlying myth, the Komo, which symbolises knowledge, as well as the wing of the Kore, the sacred eagle, war, wisdom and death. The film has many binary oppositions: milk versus water, father versus son, life versus death. These binary oppositions portray the dialectics in the Bambara culture (Diawara 1992).
Diawara (1992:161) summarises the pictorial communication of the film as follows:
Cisse’s camera, used more in an attempt to describe the “right image” than to reveal a psychological point of view, recasts the fundamental narrative issues of show and tell. What brings emotional feeling to the spectator in Yeelen is the way in which the film transforms Western cinema’s stereotypes into human and complex subjects. It valorises and humanises Africans and their past systems. In other words, it elevates the Komo, which is just another barbaric ritual in anthropological films, to the level of science (Diawara 1992:161).
By making use of beautiful images, Cisse creates alternatives to the stereotypical conceptions of Africa that Hollywood, Western history and Western news reports have constructed. The film “… defines its own language by deemphasising the psychological based shot/reverse shot and close-ups of Western cinema, and by valorising long shots and long takes, which through their ‘natural’ feel are destined to describe the characters’ relationships to each other and to time and space” (Diawara 1992:165). African realities are interpreted by African eyes (Malkmus & Armes 1992). In contrast, Western films make scant use of space and time to define their characters. “The long views that the return-to-source films use enable them to reveal the rituals under the Boabab tree, the secret spaces in the rooms, man and woman’s relation to time, land, water, and sky” (Diawara 1992:165). In most Western films these holistic perspectives disappear and are replaced by mere establishing shots and close-ups which follow one another in close order, in order to construct a narrative.
The CEO mentioned that tertiary institutions failed to train graduates in the art of storytelling and thus our local films fail to find an audience. If one studies South African cinema one would note that very few directing students from these institutions managed to get a chance to make full length films.
The majority of films that are failing to find an audience are mostly by established directors (black and white) and are telling their stories according to the classical narrative structure. One could just conduct a comprehensive analysis of recent box office failures.
Maybe one should look for explanations for these failures beyond film education! The virtual absence of film studies and film appreciation on school level, the sorry state of audience development in this country and to what extent our cinemas are accessible to the majority of the population.
A film industry or in more ambitious terms, a national cinema, is ultimately dependent on the number of people who are willing to pay for it. Without a paying audience, whether it is cinema, television, video or new media exhibition, there can be no industry to speak of. With a total population of approximately 47 million people South Africa has a tiny cinema-going audience measured at approximately 5 million persons with a rapidly growing television consuming public penetrating approximately 49% of the total number of South African households.
In the future audience development will become more and more crucial to build audiences for the post-apartheid cinema. Our film industry has been held to ransom for decades by the developed markets’ funding and exhibition models, content and distribution strengths and worldwide dominance of the Hollywood studios. It has been estimated that Hollywood product dominates 99% of screen time in South African cinemas. Local filmmakers have to compete with films by independent American, British and Australian filmmakers, as well as “art-house” films from Europe, the Middle East and Asia for the remaining 1%.
Other challenges facing our industry are the inaccessible film exhibition sites that are outside the reach of the majority of South Africans, the limited concentration of theatres in metropolitan areas and the general lack of culturally specific, community based film exhibition points and product. According to research by the NFVF, audience attendance at South African cinemas is decreasing at an alarming rate to the extent that exhibitors have had to close down cinemas, especially in townships. Some independent cinemas in townships have been converted to churches. Various factors contributing to this decline, including the increase in the range of entertainment media, especially a wider range of television content, door price increases, unemployment, crime, and a lack of effective marketing strategies.
Some theatrical distributors such as UIP (United International Pictures) owned by international studios merely serve as a “courier service” between the international studios and the local exhibitors. They do not have a quota system for local content distribution and exhibition and the rationale that informs their decision to acquire and to exhibit or NOT to acquire and exhibit product is based on the commercial viability of the product. Criteria used to determine viability is sometimes out of touch with South African and African realities, especially if one studies the cultural role of cinema within African communities. In this regard one could also look at the South Korean cinema regarding its struggle to fight American dominance. The unfair competition and massive marketing budgets of Hollywood studio backed film releases reduce the chances of South African box-office success at the cinema level. The introduction of incentivised screen quotas for domestic and African film theatric releases thus becomes a necessary intervention. France and South Korea are important case studies in this regard.
Through audience development programmes South African distributors and exhibitors can ultimately create a demand for local content on the screen, video hire, video sell thru, pay TV, free TV and public broadcasters, both locally and internationally. There is a definite need for aggressive marketing of South African films in people’s home communities and the generation of local media enthusiasm around promotion of local product. Local film journalists and critics are also to be encouraged to support local product.
It is a fragile industry, especially in the face of globalization.
martin botha