Second Johannesburg Art Fair : to the end of the tunnel of white light
The most banal Marxist would be vindicated by the return of the Fair: Art finally demonstrating economic determinism- but instead of textbook forces and relations of production the Crunch has bared a speculative market with scarce momentum within a bursting bubble
The overlit drywall labyrinth at first seemed more like the Chicago stockyard than a desolate trading floor , with confused, harried and self-conscious beasts ( in their hearts minotaurs) stampeding past hundreds of little downscale morsels -the buy one get one free stockingfillers of hedging galleries.
Even the constitutionally unflappable impresario and publisher Brendon Bell –Roberts forgot to put on his jacket and tie for the opening, urgently corralling foreign journalists and herding German video crews in his beach attire until late in the evening.
The intelligent Arts and Culture MEC Barbara Creecy delivered a starting signal and benediction from the balcony but nobody heard - down below the dazed pack browsed on remorselessly , stood glowering across bargain finds or jostled to establish taste-turfs and clades united in art-savvy.
I was witnessing random stampedes as response to the drying landscape of post-speculative art. All around were scattered the Tulip bulbs and Kruger Rands of recent South African history. Were we already in the tar pits of the future? Would our excavationist heirs be able to read the sequence of extinctions most clearly here?
Would art ever take place in Gauteng again once it could no longer be equated with money?
In any mass cataclysm the swift, small and lean radiate out into the vacated niches ; some candidates – still shrews and voles- were the art centres , wrongly classed as community but in fact filled with young highly individualist eyes with nothing to lose except the chains of patronage. Next to these refreshing stalls were the other potential survivors, the publishers, fast mutating all kinds of affordable access to something more important than South African art- the terms in which to discuss it
Back into the fray past a hyperbolic Astroturf machine latching on to the pathos of Zimbabwe as if it were Roswell. I see Bacons sybilline shadows have become a 3D bird in quarantine but then I notice the label and the perplexed security guards, hired for literal effect and it shrinks to a one liner.- Do dictators ever go away without carefully choosing their successors? Any adult knows they don’t. The spectators are extremely confused, is this so valuable then that it must be guarded 24-7? Or is it dangerous? At this point the Tsvangirai exemplification collapses, The only danger I sense is of this plodding rebus of a commodity engulfing its message.
My herd charges on- I think every path is equally promising in a market where all bets are off . My mall- somnambulism is shattered by a familiar face- the inspiring architect Sarah Calburn- she has bought something- this is important experimental data – it seems a square canvas of Richter confetti but it is actually a view of debris floating up from the Helderberg disaster by a descendant of one of its victims.
Being tall I see far into my herd- bureaucrats and plutocrats mingle and trade opinions at top decibel. . Trailing them are dealers trying to be cool and in turn being cooled to by the mark- its an hilarious clipped, coded exchange filled with the euphemisms of illicit trade- its kind of retro- yes, I have even more retro!- is it relevant or is it camp?- I don’t want to seem breathless, you know? Come to the gallery I have what you need.
I pass William Kentridge- we greet each other knowingly - were both perplexed thinking about the same thing - hes wondering where the security of taste has gone and I m wondering why it never went sooner.
My usually cold heart goes out to him, because he’s the victim of both fawning and ambush marketing on this occasion - to the latter some early middle aged men billed as punks/autonomists/new bohemians have popped a facetious cap in his ear- a huge deliberately inept portrait of the celebrated artist hangs between other pilloried figures:. The Poor Mans Picasso ( id have thought the Perennially Concerned Mans Chagall )
Poor William is figured as Frankenstein’s monster, complete with up to date neck stud , not bolt. On his brow the Hollywood real estate sign. Semiojunk is arrayed with painstaking casualness on this mannerist portrait- another of the shows many metaphorical exemplifications––in it today’s avuncular and Wildean personage looking as haunted and driven as he did in his youth
Perhaps the blokishly named Avant Car Guards have painted the portrait of Dorian Gray?
While musing on this potential showdown between punked up Fluxus and nineteen eighties New York I wonder how many apart from Hunter Thompson, Frank Zappa or Dieter Roth managed to make a career and a canon in the difficult trope of facetiousness.
The coming crossfire between dancing enclavist Cinderzille and Shrek-stereotyped Zuma would pale this ad hominem parrying in the art world by absurdly raising the stakes
My herd sweeps me to a faux oasis styled as a corporate lounge- not only rugby has Boxes. Somehow marketers have belatedly sensed that art is a good thing to flatter the intelligence of clients . I wonder though what the eager neophyte clutching a free pass makes of this essential-services-only leprosy town of the Crash?
Dealers are moaning all around me , is this the field hospital? The crowds are down
( not from where I was standing) the works are more conservative ( not really just sliced like street pizza) the whales are absent ( yes I never saw the high rollers and kingmakers on the floor- maybe some secret preview was the scoop time for the T-Rex buyers and the real patrons?) should we tour this art as a circus of exotica and ex exotica overseas? Have we over farmed the local turf? Do we hedge into books, prints movies and records/?In their eyes the same questions: how do we restart the bubble? Where is the next insanely great thing? Can a share portfolio on a diet be a model for art collecting?
I see a schedule of talks by very interesting people, not the usual carnival barkers of the boosterism circuit. I wish these speakers were around now to deliver commentary on the market adjustment. I hear later that the talks were excellent but attended by the same faithful core that supports every interesting thing on the Johannesburg horizon: maybe the sons and daughters of the real ,invisible audience who bought editions from Goldblatt when he sold them door to door or supported the obscure Preller, Villa or Battiss ? the great intelligent amateur is temporarily in shadow, outshone for the while by the naked rich and their investment advisers
Back in the stream past a taxidermic totem and disgruntled jazz men carrying music stands away from another eclectic pancultural cross-promotion. In the same spirit of indiscriminateness I see some fine Lucian Freuds of poultry and some Lorrain landscapes drenched in Marmite with Jasper John’s ruler calibrating one of their antiqued surfaces and I realise that if the Titanic were an academy the iceberg would sink.
A familiar face- Joni Brenner, the brilliant ghostbuster of likenesses I don’t see her work on the show- this has the galleries finally pegged for nostalgiststs- one last Reaganomic binge of Extra Outsize Works before the diet. I walk over with her to my publisher, intent on selling him on a monograph about this fanatically discriminating artist.. She seems like Joan of Arc among tired mercenaries, picking like an anorexic at molecules of interest here and there – a blind swimmer like her mentor Karel Nel, oblivious to the general bêtise of fame, retinues and trading. The herds and their drovers would certainly cull her if they didn’t superstitiously fear the judgement of posterity or the logic of ground floor investment.
On the periphery the hunt goes on. The shy first timers enter the milking stalls filled with the high priest snobbery and resonant knowingness of the dealers – but suddenly the place seems filled with friendly franchise salesmen touting the many benefits of art to nuisance investors scared off shares. Little ways of getting your toe wet without risking too much are the order of the day -Art as a gateway drug? Some twentysomethings with their first real jobs are boasting about what they would eventually buy. Somehow art is now a good thing alongside supplements, homeopathic cures, cycling, Tai chi and organic sunscreen, a naieve aspirational buy like Alfa Romeos or Audi TTs . The old timers who bought South African art because they gave a damn about the public realm from which it sprang and which it addressed are either dead or risen to the august business of being collectors with advisors and archivists and the whole deadening retinue of managers of the value form.
Im seized on the arm by Mark Erasmus, a smart and intense young artist whom I once taught briefly - he never went along the academic path of grooming and patronage but negotiated the oddities and non-sequiters of nineties art intuitively, affecting a self styled plebeian eye. He shuttles between the avocation of a house paint expert and a painter of obsessive grids. If anything he is a disciplined punk, a daredevil -unstoppable , massively odd and typical of the intelligence on the outside looking in. He doesn’t want to own anything, he simply wants to make things: a poor man endlessly devising his own collection.
I begin to edge along the crowds- the view from the escape routes is interesting- I pass the giant tapestries- are the castles of the arriviste really this drafty? The bronzed editions and photorealist ceramics are eerily like Lourdes memorabilia or expensive Milagri ( are noses so in need of blessing? Did coke or cosmetic surgery ravish swinging Johannesburg like a plague ?) I try to carry on this reduction to a dumbed down demotic eye rigorously, looking to find the crudity that might unlock all this commercial refinement as wit. I think of the gags that Danto might append to objects so often obsequious, scrupulously absorbable and flattering of the harmless average social concern but the toothpick of Hans Haacke would be needed to dislodge the webs of patronage, ownership, speculation and scarcity that boost South African art in its bid for the Big Time . The eerie aspect of a stock market settles over this white hall- one where stammering metaphysical commodities have taken the place of invisible tokens of value
Some ad men are talking nearby, their spouses gathered at a macabre ceramic table filled like Caligula’s dustbin with exact ceramic bones , something like the white painted apples and milk bottles popular in the seventies. There is nothing edgy here- its not in the gnarl… well that giant pencil was pretty gnarly- I wonder if it works ?
It must be distressing for a vocation that has ransacked the avant-garde for decades to find the artists of the present consensus merely dishing back up to them the one liners, trite smartnesses, libidinal glibness and attenuated political correctness of their own ads
I remind myself to be serious but by now im far too in touch with my inner philistine: how deeply can you sympathise with bullish dealers finally confronted with the limit of the Bubble? How many more awestruck , naive apprenticeships to Richter, Kokoschka or Dumas can we still witness ? how many more tired ironies , creaky gags and facelifted facetiousnesses are there out there?
Pucker up- maybe this Frankfurt moment is caused by wearing the wrong shoes Feuerbach famously said a chair was the greater part of understanding art and here we are swept along like Korean pilgrims in the Vatican
There are some outstanding luminous things here- the calligrams apostrophising Derrida alongside Camus ( the two also-rans of successive philosophical generations seen from afar in a pictogram) the Bitterkomix frames now Dickless in Gaza , the droll invoice the overgrown punks drew up for the soi disant art world , the Nel screen parked in the corner like a princess awaiting deportation in a swine carriage. I try to imagine the mixtures that would be primed if a film fair were superimposed on this event instead of the fast food franchise award upstairs ( King Pie swept the boards ) or if a new music festival took place throughput the weekend in the echoing stalls. Perhaps the volatility of this is unthinkable to the Zillaesque hygienic public relations mentality of the promoters – art out of place is dirt.
I see up ahead a labile art world person known for uncontrolled public harangues – my childish dream of a mute amnesic experience of the fair scatters - in my mind I feel like Siegfried about to confront Alberich or Roosevelt facing one of those Japanese stalwart troops who fought on for three extra decades . I demur these historical re-enactments and slip away from the grimacing anachronism into the night. Beside me is Connie Malusi who modestly insists he’s running a spaza somewhere in Sandton- will you have space in your high rise container for this art? His wry polite smile says it all.
Jean-Pierre de la Porte













