barbara kruger says…

This advertisement on the side of a bus appropriates the look and feel of the American political artist Barbara Kruger - without the acerbic social critique that her work is so well known for. To make it worse (borrowing the look without the meaning …) this advertisement seems to subscribe to or endorse the kind of thing that has often been the target of Kruger’s efforts - gender stereotypes and consumerism. Commissioned by Rogers Communications 2003.