by stacy hardy

South African film maker Aryan Kaganof shot his new film SMS Sugar Man entirely with a cell phone. That the media is the message is old news, so it’s hardly surprising that most readings of the film have focused on its presentation of the superficiality of our hyper-real late capitalist society. And indeed Kaganof’s film is a relentless presentation of error, bad taste, artifice and a lack of truth or reasonableness, chronicling with zeal the hyper-violent banality of South Africa as a cell phone society where media image replaces reality and texting replaces language as a means of communication.

What these readings fail to consider however is SMS Sugar Man’s textuality and intertextuality, and how Kaganof employs these strategies as a radical alternative to the banality of “sms society”.

Once upon a time, that’s the first clue. SMS Sugar Man opens with that fairy tale promise. Once, yes, but also now and forever - always. One night: Christmas Eve. From hotel to hotel the Sugarman (played by Kaganof) and his girls journey like Joseph and Mary looking for a manger. Only this Christmas things are fucked up.

“Women are sugars. Men are wallets. Money is God. Life is very simple.” Like God, Sugarman is emblematic and exemplary; he is reduced to sign, the cellphone he carries - at once a communication and a surveillance device. Omniscient, all seeing and all knowing; male authority - yes, but also the author, the film maker: Kaganof.

Emblems proliferate. Mary is three in one, an unholy trinity: the mother, the virgin and the whore. Sugar man plays the carpenter: Capital as Coffin Maker, Grim Reaper, Time’s Passing. His raptures lead not to Heaven but to Hell. He is the assassin and the undertaker and the hearse. A Valiant ’66. What else? It cruises. The road is black. A liquorice lick. Everything slo-mo so you can almost feel the sides melt off like chocolate. Like the Fred/ Pete character on his drives down David Lynch’s Lost Highway. The road ahead, everything is concrete and light, there nothing else. No getting off, there’s no truck stop, no rest room, no rest for the wicked….

And Sugar man is wicked, or so it seems, the amoral pimp, peddling his girls in the underbelly of Joburg where sex is a commodity and violence a form of communication. His customers are automatons, “Wallets”, the sins of lust, gluttony, sloth, envy, pride personified. Out to buy their salvation for Christmas, they rotate around the dark hole of Sugar man’s greed in a spiralling orbit.

Here time is money, and both spell Death. The promise of salvation, the immaculate conception of the Christ Child, cast into question by Sugar man’s growing paranoia. “Who is the father? Who is the father?” The question punctuates the film like a litany that creates a snarling vortex, a cingulum of sorts, a noose. In a way it’s almost as if time had stopped, looping back upon itself as the car cruises in order to intensify, by a sort of positive feedback, the film’s overall sense of apocalyptic imminence - of something catastrophic not so much happening, as always being about to happen. Like teetering on a precipice without actually falling over; or better, falling over but never finishing falling over, never quite hitting the ground.

The narrative is filled with plots and schemes that go nowhere, that implode on the plotters themselves, and with paranoid, apocalyptic premonitions that are significant precisely as premonitions, not because of what they actually really foresee. Motions are started, but not completed. “The son shall inherit the sins of the father,” predicts Sugar man after a father orders a “sugar” for his son in a twisted urban initiation ritual that never transpires. Phones ring and ring. Smoke from a cigarette spirals eternally upward. Loaded glocks are locked against temples… but never fire. It’s too dark to make things out clearly.

The sinking that permeates the film manifests in strange poetic interludes that intercut the action. The camera twists and swirls. Up-side-down. Inside-out. Sugar man suffers peculiar spells, curious lapses of consciousness when his mind misses a beat. Pause. Rewind. Again. Again. The ground is swept out from under our feet, literally as the image inverts. Sugar man underwater. Drowning? Or swimming against the tide? The eye submerged and displaced, in that liminal space between things, continually transgressing the distinctions difference between the seen and the unseen - the periphery, blind spots, what is underneath the surface, invisible, or below, or to the side of, or just out of sight from the visual. Poetic and symbolic? Yes, but also purely pop. Remember the toilet scene in Danny Boyle’s Trainspotting?

The Trainspotting doesn’t stop. Lynchian surrealism blurs into Godardian Nouvelle Vague. Sadeian Woman rubs shoulders with Red Riding Hood. Chaucer is intercut with scenes that recall low-budget British Carry On films. Fellinni trades secrets with the Brothers Grim. The unholy Mary trinity morphs into Charlie’s Angels and Thelma and Louise are reinvented via classic mythology. Genders morph and change (“This is Grace….she thinks she’s a man…..”) as Cat People bleeds into Bram Stoker (“I’m not a woman, I’m a cat…..”). Over and over this threat to the symbolic order, as if this promiscuously jarring mixture of styles and media were the only way Kaganof could express the actuality of life in the 21st Century.

This fragmentation, the irresolution, the continual switching back and forth between moments or sequences that are plot-driven, and ones that are instead purely affect-driven, the insistence that genre conventions and expectations can neither be transcended and escaped, nor fulfilled: all these features of SMS Sugar Man reflect - or better, work towards, and help to construct - the vision of a world that is too far-flung to be totalised on the level of any grand phallogocentric narrative, paranoid, conspiratorial or otherwise.

But if SMS Sugar Man is both infinitely diverse and expansive, at the same time it’s oddly claustrophobic because of the way that all of its crazy tangents, detours, irrational cuts, and meta-fictional references are all enclosed within the cellphone camera’s tiny frame. This claustrophobia is what gives the film its compulsive power.

The city scenes are gorgeous, in murky chiaroscuro, the mobile camera tracking the actors close enough so all we can see are their faces, filling the screen, emerging out of, and returning to, the shadows. Sex is subtly, but powerfully, modulated throughout these chiaroscuro sequences. Scenes of abject violence and sexual consumption intertwine with poetic images and philosophical frameworks. Plots play out across the body, as if formed, deformed, reformed by culture. Close up: a woman’s face. She grits her teeth. Closes her eyes, but the closing is identical to open. The blindness of a desire beyond death.

This is a radical break from cinema’s usual divisions between porn - film as sadistic gaze male, as penis - and the more “wishy-washy” erotica reserved for the feminine. Sugar man subverts these clean distinctions. It dirties the dichotomies, the traditional lines of demarcation between romance and porn, art film and exploitation film, between spirituality and sleaze, high culture and popular trash and, perhaps most important of all, between film, literature and art world. In all these respects, the work signals the tremors of a deep cultural shift, a new relationship between avant-garde artist and popular entertainer, between esoterica and pulp, between conceptualism and narrative.

As the film proceeds, things become more and more unhinged. A sweet nativity tale about the Christmas Eve Angel soundtracks explicit imagery. Close up. Tits, like perfect champagne glasses, nipples round and hard. An opera aria underscores arse shakes. The screen is all arse, hips, mesmerizing and fluid, deep and dangerous. Flesh-quiver, dizzy spasms born of the heat of anticipation of coming events, the head rocking back, the eyes closing, lolling in their sockets. Until finally, even Sugarman is forced to concede: “I’m losing the plot, I don’t know what’s what and who is who?”

In this way, Kaganof charts the struggle between the doctrinaire impulse to control and contain and the more dynamic (albeit sometimes equally dangerous) impulse to transgress, struggle, and create; to dissolve once self in a torrent of both sexuality and textuality.

Significantly, it’s only when Sugar man “loses the plot”; loosens his grip and abandons his lust to conquer, possess and own all he touches, his desire for authorship and authority; for fatherhood, that he finds love.

In this con-text, radical texuality and inter-textuality can be read as modes of resistance, a way of subverting the control system inherent in Western society, the words of the parents, the authourised version, authoritarian text, the author itself; a way of fucking with the control system inherent in discourse, of expanding the possibilities of creation by ceaselessly creating the new out of the old; of escaping the double-binds imposed by the structures of family and society – sexual, textual, ontological. Who am I? What is the meaning of “I”?.

In proposing the magic of textuality, language as a revelation which translates into social agency, SMS envisions the possibility of love’s reconstitution and thus moves beyond a nihilistic deconstruction to point the way toward a feminist subjectivity which, like sexuality itself, is provisional, temporary, changing, fluid, and multiple.

SMS Sugar man’s visual and graphic effects editor Jurgen Meekel is quoted as saying: “(the film) will hopefully democratize filmmaking. After this film no one can say I cannot make a film because I don’t have the equipment”

But Kaganof’s film also democratises filmmaking on a level besides the technical. The figuration of SMS corresponds to what author Angela Carter has called “the slow process of decolonialising language” (Nothing Sacred: Selected Writings. Virago Press Ltd, 1992): happiness only becomes possible after the myth of the omniscient author has undergone a process of derision and corrosion; from the ruins of such an operation, salvation, “the Christmas Eve Angel” promised in the film can be conceived.

As such, SMS must be read as a tale of magic- the magic of language and memory which exposes the politics of the human condition. SMS stands for an alphabet which allows us to see that even the depth of the abyss can be inhabited by love. SMS, indeed, is the language of the voiceless and the damned who speak outside of the logic of the domination that has previously emarginated and silenced them.

In this context, Kaganof offers a reading of contemporary South Africa far more hopeful and interesting than could ever be encapsulated in the 128×128, 176×220 or 128×160 screen resolution of a cellphone.

sms sugar man will be screened during the africa in the picture festival in amsterdam on 12 september at 21:30m in bioscoop het ketelhuis. for more information click here